Video Lecture — Lecture 6.2
Introduction
This lecture takes a look at empirical evaluations (aka user tests, usability testing, concept tests, performance testing, first-impression testing), a central lynchpin in Usability Engineering to gather feedback from your future users and target audiences.
The associated exploration makes use of imagery and focuses on the planning, execution, and analysis phases in empirical evaluations.
Topics
- What are Empirical Evaluations?
- Qualitative versus Quantitative Evaluations
- User Testing — An Overview
- What do you want to test?
- What research method will you use?
- Have a script and run a pilot study
- Results analysis & presentation