Use cases and examples of generative AI in business

Generative AI has many potential applications in business, from improving marketing and advertising efforts to streamlining business processes and offering personalized financial services. Some of the use cases and examples of generative AI in business are:

• Marketing and advertising: Generative AI can help businesses create personalized and engaging content for their customers, such as ads, logos, slogans, or videos. For example, Phrasee is a generative AI tool that can generate catchy email subject lines or social media posts Links to an external site.⁸ Links to an external site.. You can try it yourself by entering some keywords and see what content it produces.
• Product design and development: Generative AI can help businesses create new and innovative product designs or features, such as clothing, furniture, software, or games. For example, Autodesk’s Dreamcatcher is a generative AI tool that can generate optimal product designs based on user specifications Links to an external site.⁹ Links to an external site.. You can try it yourself by entering some criteria and see what designs it produces.
• Education and training: Generative AI can help businesses create effective and interactive education and training materials, such as courses, quizzes, simulations, or scenarios. For example, Duolingo is a generative AI tool that can generate personalized language learning exercises Links to an external site.¹⁰ Links to an external site.. You can try it yourself by choosing a language and a skill level and see what exercises it produces.
• Healthcare and medicine: Generative AI can help businesses create better and faster healthcare and medicine solutions, such as diagnosis, treatment, drug discovery, or medical imaging. For example, Insilico Medicine is a generative AI tool that can generate novel drug candidates for various diseases Links to an external site.¹¹ Links to an external site.. You can try it yourself by choosing a disease and a target and see what drug candidates it produces.
• Finance and banking: Generative AI can help businesses create more efficient and personalized finance and banking services, such as fraud detection, credit scoring, portfolio management, or financial advice. For example, Zest AI is a generative AI tool that can generate fair and accurate credit decisions Links to an external site.¹² Links to an external site.. You can try it yourself by entering some loan information and see what credit decision it produces.